Blog

02/15/2012 - 10:15

steve-jobs-isaacson-biography

The much heralded Steve Jobs Biography by Walter Isaacson is a fantastic look at the world of Steve Jobs. What many people don't know is just how close Steve Jobs was to Wisconsin in general - ties through both his biological and adopted parents - and Green Bay in specific. It makes for a fantastic read for this alone. If you have a passing interest in the development of the personal computer revolution of the 70's and 80's, this is a must-read. Those interested in great stories of redemption and a complex man will be surprised at what they learn about Jobs. Finally, while we've all mostly lived through the resurrection of Apple beginning in the mid 90's, there are details that will astound you. There are many other biographies of Steve Jobs out there - each bringing some unique facet, but this is the authorized biography. As such, the sheer volume of information makes it tough to beat.

Isaacson is a master of the biography - in the past writing about public figures like Albert Einstein. He was hand-picked by Steve to craft this work. A control freak to the end, it's tough to name someone else who chooses their own biography author.

You can buy the book on Amazon by following the link here: Steve Jobs by Walter Isaacson (where you can also find it in Kindle format as well as Audible and CD audiobook formats)

02/09/2012 - 22:23

Silly Max

As you know, we are working very hard to keep in contact with our clients and potential clients. As part of that process, we have tons of ideas on how we can help to promote our friends! Here's one:

Friends On Friday

On our blog and other social channels, Green Bay Net is going to be publishing site features, social initiatives, and owner interviews! We are shooting for every Friday, but there might be interruptions or delays every now and then due to holidays or other events. Obviously, if you are a client (new or old!), and you'd like to participate, we'd LOVE to feature you. We want to keep it interesting while still promoting our client businesses - many of which are local to the Green Bay area! You could use that opportunity to promote a special, a sale, include a coupon, an offer - whatever. It's not something we are charging for. We want to both highlight some great technology and marketing that we've had a hand in as well as toot your horn!

We do have someone "close by" on-deck for tomorrow. So, check back soon! (No, it's not Silly Max)

02/08/2012 - 16:46

Social networking

The following is a great list of all of the online social networking and location-aware sites that you can find, rate, review, and communicate with your friends at Green Bay Net. Feel free to hit us up on any or all that you are engaged with, and please invite your friends to do the same!

10. Yelp

Yelp is a great place to find information about businesses all over the country. You can see reviews of restaurants and hotels, and you can see specials offered by businesses of all types.

9. Foursquare

The popular check-in site has Green Bay Net on it. Be sure to do a check-in when you stop in for a visit.

8. Tumblr

We keep our more actively updated blog right on greenbaynet.com, but you can get updates of our regular posts right in your Tumblr feed. It's a great way to stay connected to us if you are a user of Tumblr.

7. Flickr

A great photo sharing site, and a place where we have a growing collection of photos of Green Bay Net HQ.

6. YouTube

The popular video sharing site is where we plan on having more tutorials, interviews, and customer videos.

5. Pinterest

This site exploded onto the scene in 2011, and it has collections of links visually represented with thumbnail images. We primarily are keeping our portfolio of customers linked here.

4. LinkedIN

The business networking site for salespeople, recruiters, and jobseekers is a great way for you to have your friends at Green Bay Net recommend your business!

3. Google+

A new contender, but with the force of Google behind it, it is already ranked in the top 3 for social sharing at Green Bay Net.

2. Twitter

Short, simple updates. When we have new photos, new blog post links, and more - it'll be here!

1. Facebook

The mother of all "social" sites. We give our blog updates and various other updates going to our users there!

0. The original, same as forever 920-437-GNET, via our email updates, and our blog!

Our website is where you'll have the newest information, the latest updates, and have the best, most direct way to reach us.

P.S. Don't forget to sign-up for our Email Newsletter

02/07/2012 - 17:07

Pre-Release Mobile Site

As part of our MOBILE FIRST strategy, we have redesigned how the greenbaynet.com site appears on your mobile device. This is still in a pre-release state, so it probably only looks appropriate on iPhone 4+ and the newest generation iPod Touch.

Some of the new features: One-Click Email - to contact Green Bay Net support through your iPhone Email, One-Click Blog - to access our frequent site updates, and the Amazing One-Click Call - to give our support staff a call right from your iPhone browser!

We'll be debugging and fine-tuning for other phone platforms and older iPhones very soon, but we're tackling them in the order of popularity. The iPhone is most popular among our blog readers and clients.

If you are interested in a responsive design that can fit your website however your customers want to access you, please drop us a line! We love working with forward-looking organizations!

02/06/2012 - 17:22

Firefox LogoWe develop websites. Lots of them. So, we are very interested in moving the web forward with new technologies, new features, and standards compliance. The longstanding roadblock was older versions of Internet Explorer - particularly on older computers or in big businesses with over-worked IT staffs. Over the last few years, we've finally seen Internet Explorer 6 go from over 70% usage in November 2003 to 1.1% usage in January of 2012

In this article, we're going to go through the major browsers and try to point out which browsers are best for certain situations

Internet Explorer

IE9 is a solid product. It's reasonably fast, and it allows you to pin tabs to your task bar in Windows 7. It has gotten very good at standards compliance, but because of Microsoft's development cycle being wrapped around corporate IT, it will always lag behind its competition. If you have Windows 7, and/or you have corporate requirements to stick with Microsoft, Internet Explorer 9 is a decent choice.

IE8 is ok if you have to stick with a Microsoft solution on Windows XP or Vista, and versions prior to 8 are not something we would ever recommend.

Firefox

Firefox hit a slow period around Firefox 3, but it has moved to a rapid release schedule - and is now up to version 10! Firefox is the standard for web developers. Because of the huge assortment of mature add-ons, most websites have a "built on Firefox first" history to them. While the Safari and Chrome have plug-in support, their development community is much younger, and the features tend to lag a bit. For Windows 2000 and newer as well as Mac OS X 10.5 Leopard or newer, Firefox 10 is a winner.

If you have an older computer lying around, Firefox 2 may be helpful. It runs on versions of Windows all the way back to Windows 95!

It won't have all of the standards compliance of newer versions, but it will be worlds better than Internet Explorer 6 or 7

Safari

While there is a Windows version of Safari, we'd only recommend this if you are a huge iPhone/iPad fan. In that case, you'd benefit from the automatic bookmarks sync. If you are a Mac OS X 10.7 Lion user, you'll love the full-screen mode, growing number of add-ons, and integration with Mail and iCal. It also has a few niceties that are optional on Firefox, like "reader" mode. If you are an Apple fanatic, Safari is a great choice!

If you're on Windows, you're probably happier to stick with one of the other browsers

Chrome

Chrome is a good choice - it has a single search field for both Google searches and URL's. It also works on Windows and Mac. Many of the initial speed advantages that Chrome offered have been matched by Internet Explorer, Safari, and Firefox, but it remains a solid choice as well. If you switch between Mac and Windows, Chrome could be a great choice to keep things consistent between your various computers. It will even sync your bookmarks and settings between various browsers!

02/01/2012 - 19:00

Email AtThis article started out as a "top ten reasons to have an email newsletter". It's probably going to have to be a series. This is just the first of several, but it is a big one: COST. Of course, we intuitively all know email is less expensive than postage. Here is a deeper dive into actual costs in the real world. It's painful to see what a printed campaign would cost you. If you're a small business, the cost difference could be the difference between taking a tropical vacation this year!

The biggest reason is the extremely high cost of the U.S. Postal Service. Now, for what they are able to do - transporting handwritten notes of varying quality across the country with dizzying speed - the cost is unbelievable! However, we are talking about regular, repeated communications - you know, the kind of thing that computers and the Internet were designed to do!

The cost to send a newsletter via the US Postal Service has gone from $.33 in 1999 to $.45 in 2012. That is more than a 36% increase in costs. In a world where costs must continually decrease to be competitive, that just doesn’t fly anymore! Email is charged on a per subscriber basis. So, you can immediately see how things can be far more cost effective.

Cost of postage

Example

Let’s try an example of 1000 subscribers where we compare email to a printed newsletter once per month.

Let’s say you have Green Bay Net design you a set of killer newsletter templates. We’ll consider that to be in your “production costs”. Typically, this will be an infrequent cost of no more than a few thousand per year. For this example, let’s say it’s $2000. This production cost would be the same for a printed newsletter.

Typically, clients will have someone on their staff write content, but let’s put a value on that as well. Per issue, for content, let’s assume a fixed production cost of $500 for copywriting, photography, promotions, etc. This would also be the same versus a printed newsletter.

Now, we have printing, the most inexpensive you are going to be able to print 1000 sheets is going to be in range of $.10/ea. Possibly a little less for black-in, and potentially quite a bit more for full color. We’re going to be conservative.

Here's how things add up:

Comparison of Email vs Print

That’s pretty good. Email is nearly half the cost of printed newsletters including all the production costs! However, if you recall, this was closer to a worst case scenario. Consider that 1000 subscribers costs the same as sending to 2000. Also, you can send more than once a month! It is very realistic to see how you can get your per subscriber cost down to just a few dollars for a full-fledged, professional email campaign whereas a print campaign can easily hit $20 or more per subscriber per year. That's "value menu" versus "fine dining" price differences!

That's just the start! Let's get going on revving up your business!

Sign-up with Constant Contact and Green Bay Net can work with you to create a comprehensive marketing campaign!

02/01/2012 - 11:26

In this inaugural installment of our Tuesday Tutorials, we have a short and sweet run-through of the simple operations of Green Bay Net Webmail. Please feel free to leave us feedback - good and bad! If you'd like to see more of these, if you think it's so horrible that you wish you could "unsee" it - or if you have recommendations on how we can improve, we are eager to hear all of it.

Thanks for watching. Don't forget to like us on Facebook and follow us on Twitter! Thanks for reading and watching!

01/31/2012 - 00:24

Valentine's Day HeartIt's just about Valentine's Day, and it's time to get your favorite sweetie (pun intended) a great little gift. There is nothing like CHOCOLATE! There are two great choices for your pleasure, and there might just barely be enough time to get your treats delivered in time for Valentine's Day. These are unbelievable, legendary chocolates made in Wisconsin.

MailMeChocolates.com

featuring Hughes' Chcolates

From the site:

"Hughes' Home Maid Chocolates, LTD has been in business since 1940. It is now into its third generation of candy makers. Everything is made in the basement of the original home and sold directly out of the basement. The best ingredients are only used to make the centers of the candy and the recipes have remained the same since they started making chocolates."

BeerntsensCandies.com

From the site:

"The Beerntsen family has been producing candy in Green Bay, Wisconsin for four generations. We use old world techniques and all natural ingredients to produce our hand-crafted, award-winning chocolates. Whenever possible, we use local ingredients such as pure Wisconsin milk and butter."

01/23/2012 - 07:01

backup storageThis week we're going to be talking about computer back-ups. We all know we need them, but many of us put off or disregard the warnings! Remember, you are one dropped notebook computer away from losing all of your digital photos. You are one virus attack away from losing all of your business data. Keep your stuff backed-up!

We're going to talk about different aspects of a complete back-up solution. In this post, we're going to talk about some back-up products. Here are the three we're going to use as examples of products that work well in some back-up strategies:

  1. Tiny 32GB Flash Drive
  2. 1 TB USB 3.0 Portable Hard Drive
  3. Drobo NAS with at least 6 of 2 TB Hard Drive

Tiny 32GB Flash Drive

First off, the Lexar Echo ZX Backup Drive 32GB Flash Drive is amazingly tiny. This allows you to "set it and forget it". You can have Green Bay Net or another consultant set-up a customized automated back-up for your important files. Peace of mind is always plugged in and ready to go. Alternatively, you can simply save off your files 2x, once to your normal "Documents" folder. Then once more, to your always plugged in Lexar USB Flash Drive.

It doesn't have a ton of storage, but for the price and convenience, a tiny USB drive can't be beat. Especially for a notebook computer like the popular Macbook Air this is an extremely elegant way to add a back-up for your most important files. The whole point of this is to get it and leave it plugged in. It shouldn't be your ONLY back-up, but a plug it and forget it USB drive can be a great first step in your comprehensive back-up plans!

1 TB USB 3.0 Portable Hard Drive

This is an example of a huge capacity full-system back-up drive. For most notebook computers, this will provide plenty of back-up space - as well as the ability to keep a history of back-ups via solutions like Apple's Time Machine. This offers 30x the storage space of the Lexar, but it isn't a "plug it in and forget it" device for a notebook computer. It is, however, small enough to keep in your notebook bag, has tons of storage, and is very fast using USB 3.0 while maintaining compatibility for the more common USB 2.0.

Used in conjunction with your Lexar USB Flash Drive, this gives you 2 back-ups of your important data! With some of the information we have for you later in the week, you'll finally gain some control over the longevity of your family pictures and important business documents!

Drobo NAS

This one is for multi-computer households all the way up to mid-sized businesses. It is what is known as a Network Attached Storage (NAS) device. There are some less expensive options, but since we are talking about back-ups, we feel this one is worth the extra few dollars to give you more reliability in your back-ups. The Drobo solution actually automatically splits up your data and saves it in multiple hard drives! It's relatively simple to set-up depending on your network, and it allows you to INCREASE the size of your storage without losing any of your data. It uses multiple physical hard drives but only appears to your personal computer as a single, simple drive! It is also "network attached", The Drobo allows all of your computers to use it for back-ups as well as file sharing.

The more computers you have on your network, the more this sort of device makes sense. There are even ways to use NAS with mobile devices like iPhone's and iPad's.

So, there you three great recommendations for back-up related hardware. The links in the article allow you to order right from Amazon. There are other solutions at Amazon and elsewhere, so get some extra storage and keep your photos and other data safe!

01/23/2012 - 00:22

Email AtWe're working hard to get you the latest new service offerings from Green Bay Net in whatever format you want to receive it. Obviously, one of the most important ways we have to keep in contact with you is by email! Our email newsletter contains summaries of our blog, special offers, and priority information. We also highlight our customers every chance we get and offer up some tips and tricks.

You can sign-up for our newsletter by clicking here!

As always, please contact us with any ideas, questions, or concerns. We have loads of great things planned this week for you. Make this week a great one!