"Women in Management, Inc. is a multi-location non-profit organization. When we started in Sept. 2009, we knew a Web site would be imperative to attracting new members and, ultimately, survival. After struggling with our state site for 6 months, we enlisted the assistance of Green Bay Net to create a site for our local chapter. They swept in and saved the day! We asked for the...
Mobile Web: Green Bay Net
Mobile is the present and the future of the Internet and society. Green Bay Net is taking our customers forward with mobile versions of all of our client sites! The first one we are showcasing: greenbaynet.com
Pull it up on your iPhone, iPod Touch or Android mobile phone! Future mobile phones may be supported, but we like the "80% Rule" for most things online. Right now, those two platforms make up the vast majority of mobile browsing.
To the left, you can see a snapshot of the current site as it appears on the iPhone 4.
Why Does Mobile Matter?
If you are in business, you know that demographics can matter. Sure, in a perfect world everyone is your potential customer. However in the real world, your typical customers probably share some common characteristics. Income, age, education, etc. are all possible ways for you to tune your marketing to attract more of the customers that you want.
Especially in tough economic times, you want to spend your marketing dollars intelligently. Obviously the mobile market tends to be young, relatively affluent, but nearly all are "influencers" on the web. Because they are early adopters of new technology, they are frequently asked by colleagues and friends for their input.
That is today. Obviously, this holiday season and 2011 will bring far more widespread smartphone adoption.
Why Is Mobile Different?
As you can see from our site, we really stripped things down to the core of what we thought users wanted from us "on the go". Obviously the ability to call is important on a phone- so we provided a "tap to call" link. Similarly, the ability to email our staff is very simple to access. Finally, we kept our slideshow! As mobile phones have gotten more powerful, we wanted to showcase the fact that you don't have to give up on some of the amazing, modern web features to which we have grown accustom.
Contact Us Today!
As you know, we are working very hard to keep in contact with our clients and potential clients. As part of that process, we have tons of ideas on how we can help to promote our friends! Here's one:
Friends On Friday
On our blog and other social channels, Green Bay Net is going to be publishing site features, social initiatives, and owner interviews! We are shooting for every Friday, but there might be interruptions or delays every now and then due to holidays or other events. Obviously, if you are a client (new or old!), and you'd like to participate, we'd LOVE to feature you. We want to keep it interesting while still promoting our client businesses - many of which are local to the Green Bay area! You could use that opportunity to promote a special, a sale, include a coupon, an offer - whatever. It's not something we are charging for. We want to both highlight some great technology and marketing that we've had a hand in as well as toot your horn!
We do have someone "close by" on-deck for tomorrow. So, check back soon! (No, it's not Silly Max)