This article started out as a "top ten reasons to have an email newsletter". It's probably going to have to be a series. This is just the first of several, but it is a big one: COST. Of course, we intuitively all know email is less expensive than postage. Here is a deeper dive into actual costs in...
Green Bay Net Website v. Phone Book
| Green Bay Net | Phone Book | ||
|---|---|---|---|
| Design | $3,500.00** | $0* | |
| Monthly | $19.99 | $300.00 | |
| Annual Changes | UNLIMITED | 1 | |
| 12 Months | $239.88 | $3,600.00 | |
| Total | $3,739.88 | $3,600.00 | |
| 36 Months | $719.64 | $10,800.00 | |
| Total | $4,219.64 | $10,800.00 |
*In design, you may not always "get what you pay for", but nobody works for free. If you get a design for free, it isn't going to be great. If you want something better, you have to pay someone (either at an agency or on your staff) to do it. This further increases your costs.
**Green Bay Net Web Development Package for a customer-updateable website.
Anyone still using the phonebook to advertise might as well get back in their horse drawn carriage and head for the east.